Starting a business isn’t a piece of cake. Besides raising capital, you need to create a marketing strategy for your product or service. Research shows that about 80 percent of startups fail in the first three years. Expanding a startup requires hard work and commitment. It is important to use new technology to expand your clientele. In this article, we discuss five must-have digital marketing tools for starting a business.
Most businesses build trust with their clients by protecting their personal data. Keeping such information safe is a challenge for some enterprises. They need third party applications like Charlie. It provides you with crucial information about a customer before you meet them. This includes their names, biographies, interests, phone numbers, and social media profiles. You can search for information about a potential client using their email address.
- Google Analytics
This is a free Google tool that startups need to integrate from the beginning, as they need to monitor visitor’s activities on their websites. Google Analytics is easy to add and it helps in shaping marketing strategies in the future.
The tool helps you trace the origin of your traffic. You can use it to determine marketing campaigns that attract more traffic than others. For example, if most visitors are using iOS devices to visit your website, you can push more adverts on iOS. Google Analytics shows keywords that attract high traffic. It is advisable to integrate them into your content to attract more clients.
Social media has played a crucial role in Canada’s digital marketing revolution this year. Many businesses use it to increase their online presence and reach their target clients. It is advisable to connect with them once you create different social media profiles. Reports state that smartphone users have active profiles in five social media apps on average.
Startups that want to build and maintain a good reputation in social media need an efficient social media strategy. Buffer helps in streamlining these strategies. You can use it to publish and schedule social media content. Furthermore, the tool will help you maintain your online presence when you start optimizing your website. It has a dashboard that startups can use to connect several accounts.
Startup owners need to be creative to catch the attention of potential clients. Uploading engaging and relevant content can help them achieve this. Canva is a nice marketing tool that is ideal for non-designers. It will help you engage your audience through your content. Canva designs brochures, blog graphics, flyers, letterheads, logos, presentations, and social media posts. You can choose the free-to-use option or a paid plan to access various features.
Email marketing is one of the leading digital marketing strategies that investors need to consider. It is recommended for business-to-consumer (B2C) and business-to-business (B2B) companies. Emails help startups develop lasting relationships with clients. MailChimp is a free to use email-marketing tool that provides comprehensive e-mail management. Its free package offers more than 40 features which include contact forms, templates, and sharing buttons for social media.
New digital marketing tools are launched each year. Charlie, Google Analytics, Buffer, Canva, and MailChimp are appropriate marketing tools for startups. Each business needs to have a strong online presence to effectively market its products or services. Besides, you can use these tools to create digital marketing strategies such as email marketing, SEM, social media marketing, and search engine optimization.